Diageo Baileys: Almande Sweetspot

Role︎: Design + Digital Concept + Experential + Merch + UX Design

Baileys Almande is grateful for being a seasonal and holiday drink, but it wants to be more; mean more to 21+ age group.
Almande can turn an everyday occasion into a celebration.

Here’s the Stitch®:

Let’s make an ordinary day something unexpected,
something special by adding Almande.

We give you the look and feel of a sweetspot takeover.
.

We begin with a bit of mystery; a tease before giving you a taste.

Scent Strip Magazine

Scratch + Sniff
Print + OOH

NYC + LA

Now that you have instilled the aroma
into your mind, we level up
the buzz and interaction by inviting
you to play and continue to give
a sweet surprise.

Gamified
Pop-Ups

Sweetspot Game

Snapchat Lens

Unlock for 24hrs

Chatter and buzz around #Sweetspot
is picking up and lines are forming for
the goodies.

Sweet Merch

Times Square +
The Grove Billboard

Taking the game to the big screen
where people can play at once.

Remember follow the footprints,
stand in the right spot and
see your flower adorned faces.

For maximum effect, we’ll add a
motion triggered raise your glass filter.