![](https://freight.cargo.site/t/original/i/262a4b1523d5a7cae0004be41caf6f7508640c18bea53b101f2a42953627ae31/bumble-modes-670x335.jpg)
Bumble: Make Your Move.
Role︎: Concept + Copy + Design
We got your back.
Bumble is an app for dating, friendshippin (not a word I know) and networking. Its key feature is having 24 hours to create the connection you need.
It’s no secret that we all get nervous and anxious, so this campaign creates a support system.
Here’s the Stitch®:
Let’s show a support system that you can wear.
![](https://freight.cargo.site/t/original/i/3e5e8324176bc67f3ddb74ccc7898d4ec55a06d2062421eb91a3d96dbcf028ea/Bumbleforwatch.png)
Whether you need a push or reassurance you gain the closure needed to move onto other opportunities.
And, believe me, there are many.
![](https://freight.cargo.site/t/original/i/a4718ad7a51677f2124e92587d576837adde337b3914b8ffa13e9f7cfef641f2/newbumbledate.png)
![](https://freight.cargo.site/t/original/i/93f6182fbe29c02f5ae06cc1b7e18e826df2701b1b51fa8a1f0c6a0d5b806c1e/newbumblebizz.png)
![](https://freight.cargo.site/t/original/i/e4e8873540a56270bea30cc0c0db7ec9935389bc7ff09de100baf702262f3a35/newbumblebff.png)
![](https://freight.cargo.site/t/original/i/87c7905433ecf40df8fe5e2d528818a6cd9dd54b8244ab7a3beefb652e8cf370/OOHsubwaybumbleads.png)
BUMBLE COUNTDOWN
The Bumble Countdown catches your heart rate rise and immediately stops the overthinking to persuade you to go for it.
Digital Push Notification: Apple/Smart Watch
![](https://freight.cargo.site/t/original/i/c927ce33e4ee1fed6e6510a08b1a8c3babc8db1066c263e73be61edbf685e884/watch-heart_monitor_bumble.png)
![](https://freight.cargo.site/t/original/i/0081b96cb3af9363b1b2fca6404aad5c31cb8e34dcb01acf2a6e195e3a22238d/applewatchscreen.png)
![](https://freight.cargo.site/t/original/i/d97289a4e979d8d60bbd65c710e04f03ca36dfbcc200f5ca265dc08b661583a3/applewatchextensionNEW.png)
Instagram Sessions: “Buzz Us”
Remember those times where you ask your friend(s) for advice on what to say and you need an immediate answer.
Well, Bumble will host a series of Instagram Q&A sessions with brand ambassadors and microinfluencers who have gone through similar experiences of connecting.
Bumble BFF Ambassador:
Go Live with Georgia Love
The best part is the chance to chit chat with your favorite influencer in a session.
![](https://freight.cargo.site/t/original/i/13cd4a6bd8e2bf1bcf67bd8f8b19668d4bfe160468ca417736fdc3afc277e86e/InstagramLiveQASeriesBFF_blackphone.png)
![](https://freight.cargo.site/t/original/i/0b701e348dc066d02508980b650ae45a61042440776839ea70bcda031f4de3ba/IGliveQAJustImanimockupNEW.png)
Bumble BIZZ Ambassador: Ask @Just__Imani Anything
We have support from those who know
how to calm us down and tell us to be ourselves.
Because being ourselves is fun.