![](https://freight.cargo.site/t/original/i/75f4a901f93733f380a8f01f40306acfd73486db1d6be8a4d162fcaf4a891e04/CWSanimateglitchNEW.gif)
Crest White Strip: A Smile Worth Framing.
Role︎: Concept + DesignCrest White Strips is not an option for instant teeth whitening.
History showed portraits of dead facial expression because photography did take a long time. But now, we can show you what is beneath the expression; one’s true self.
Here’s the Stitch®:
Let’s reveal a smile that leaves a fantastic effect on you and others especially from those who inspire and bring a forever lasting value into our history.
![](https://freight.cargo.site/t/original/i/0b557ba49a99312f0f1a4479913d8e8b45e0ad7a552aa31c4560dc854d776f68/CharlesDarwinCWSFin2.jpg)
![](https://freight.cargo.site/t/original/i/87ef46c2d150584d001e00c2b0497cec5ff8aff8813ce61f90c5dea6f66bf9f0/JoanofArcCWSFin2.jpg)
![](https://freight.cargo.site/t/original/i/08645cbcb71dc9267a0beda300c88853c4db4f3f9686563aae0e038e54512a07/QueenElizabethCWSFin2.jpg)
INTERACTIVE AD: FRAME YOUR SMILE
![](https://freight.cargo.site/t/original/i/2900d5b7820fa7276236600c6231dd47368f88d9dcea9785a7bc845300317fed/CrestInteractiveTransSheet.jpg)
The takeaway is the golden frame
sticker peel-off, so readers can frame
their smile selfie. Your smile is brought
to you by Crest White Strips.
sticker peel-off, so readers can frame
their smile selfie. Your smile is brought
to you by Crest White Strips.
![](https://freight.cargo.site/t/original/i/68743120dac4f6ec7b98d3ae88873615926de367a7e73ba1c8451271fbea4922/cws_trans_sheet.png)
ACTIVATION: POP UP ART GALLERY MOCK UP
CREST: A HISTORY REIMAGINED
![](https://freight.cargo.site/t/original/i/53bba82600a9d337b0eeb95e65cfb6d60a43b5e292b0e50330d4d79827a353ff/UP-CLOSE--Michaelangelos-Sistine-Chapel-at-The-Oculus-at-Westfield-World-Trade-Center-6-22-2017.jpg)
The pop-up art gallery will be an event for the public to see artwork reimagined with white smiles,
book appointments to try-out whitestrips, enjoy gallery space, make moments into memories.
Smile Photo Station
Framing Portraits
Sample goodies + merchandise
The goal is to have the pop-up art gallery enter malls
in major locations and partner with retailers for the goodies.
The duration of the event will go on for a week.
A glowing smile worth waiting for.
book appointments to try-out whitestrips, enjoy gallery space, make moments into memories.
Smile Photo Station
Framing Portraits
Sample goodies + merchandise
The goal is to have the pop-up art gallery enter malls
in major locations and partner with retailers for the goodies.
The duration of the event will go on for a week.
A glowing smile worth waiting for.