Crest White Strip: A Smile Worth Framing.

Role︎: Concept + Design

Crest White Strips is not an option for instant teeth whitening.

History showed portraits of dead facial expression because photography did take a long time. But now, we can show you what is beneath the expression; one’s true self.

Here’s the Stitch®:


Let’s reveal a smile that leaves a fantastic effect on you and others especially from those who inspire and bring a forever lasting value into our history.

INTERACTIVE AD: FRAME YOUR SMILE

The takeaway is the golden frame
sticker peel-off, so readers can frame
their smile selfie. Your smile is brought
to you by Crest White Strips.

ACTIVATION: POP UP ART GALLERY MOCK UP
CREST: A HISTORY REIMAGINED





The pop-up art gallery will be an event for the public to see artwork reimagined with white smiles,
book appointments to try-out whitestrips, enjoy gallery space, make moments into memories.

Smile Photo Station
Framing Portraits
Sample goodies + merchandise

The goal is to have the pop-up art gallery enter malls
in major locations and partner with retailers for the goodies.

The duration of the event will go on for a week.