Gotham Roller Derby:

Take It All In.

Role︎: Concept + Design

The Gotham Roller Derby is an all-female, skater-operated, nonprofit roller derby based in New York City.

The perception: “CAT FIGHT! You call this entertainment?”
Roller Derby is an action-packed game that attracts plenty of sport fans; but, once they’re at the game, they don’t quite get what’s happening and they leave.

Here’s the Stitch®:

Let’s teach sport enthusiasts about Roller Derby by positioning the extreme moves to familar sport plays they already understand and love.

GRD IGTV:
The Playbook

We give you inside look of our plays because we know every sports enthusiast needs to know everything about a sport from player moves to the crazy highlights.

Define The Moves Live Feed

During a bout, we give you live feed replay of an intense play. 

Audience learns about the strategy of the plays and penalty via GGRD website live link.